Resit- Target audience

For our film we decided to give our film a 15 certification.

This means no-one younger than 15 may see a ‘15’ certified film in a cinema and no-one under the age of 15 may rent or buy a ‘15’ rated video work.We have chosen this as it will allow us to incorporate the required aspects of our genre such as the horror and psychological thriller.  A 15 allows a strong threat and menace unless sadistic which is what we are aiming for and dangerous behaviour. We may also look at using strong language at times in the piece and a 15 rating allows us to do this as long as it isn’t repeated.

Our film is a psychological thriller which is aimed at a British audience of whom are interested in mystery and horror.We are targeting the class groups B through to E, people of middle management, creativeness and teachers down to students and casual workers as all of these will be able to relate to our film.
Our film is based on a topic that is frequently brought up in the news which makes it easier for the variety of different demographic groupings to relate to the film. We are aiming our film at both men and women of about 15 years and above (as our film has a 15 certificate) as there isn’t anything to single out either men or women, the film depicts both genders equally.

Here is three films from my genre that have given me there target audience, release dates and figures to do with the films:

Usual Suspects (1995)
Budget $6,000,000 est.
UK box office gross £2,503,343
12/09/2005
Certificated 18

The Butterfly Effect (2004)
Budget $13,000,000 est.
UK box office gross  On opening weekend £735,287 (276 screens)
Certificated 15

Inception (2010)
Budget $160,000,000 est.
UK box office gross on opening weekend £5,919,814 (452 screens)
Certificated 12A